Bullish Leads
How To Write An About Page That Builds Trust
Your about page is where visitors decide whether they trust you. How to write one that turns interest into enquiries.
Key takeaways on about page
- Explain why you started the business and what you care about.
- Connect your story to how you help customers.
- Photos of your team and workplace build familiarity.
- Add reviews, years in business, certifications or community involvement.
- Finish with a clear call to action, such as booking a call or requesting a quote.
- Update team photos and details as your business changes.
Your about page is often one of the most visited pages on your website. Visitors go there to decide whether they trust you, so a thoughtful about page can turn interest into enquiries.
Tell a short, honest story
Explain why you started the business and what you care about. Keep it brief and genuine.
Focus on the customer
Connect your story to how you help customers. Visitors want to know what working with you is like.
Show real people
Photos of your team and workplace build familiarity.
- Use real photos, not stock images.
- Include names and roles.
- Show your team at work.
Share proof
Add reviews, years in business, certifications or community involvement.
End with a next step
Finish with a clear call to action, such as booking a call or requesting a quote.
Keep it current
Update team photos and details as your business changes.
About page FAQs
What should an about page include?
Your story, your team, proof and a clear next step.
How long should an about page be?
A few short sections are enough for most businesses.
Should I include team photos?
Yes. Real photos build trust.
Does the about page affect SEO?
It supports trust and can rank for searches about your business.
How Bullish Leads helps with about page
Getting about page right takes steady effort, and that effort is easy to drop when the schedule fills up. Bullish Leads sets up the systems behind it, including Google-Ready Website and 5-Star Review Engine, so the routine work happens automatically every time. You stay focused on doing great work for customers while the follow-up, reminders and reporting run in the background.
Want to see how this would work for your business? Book Call and we will walk you through it. There are no long-term contracts, and we will tell you honestly if we are not the right fit.
Further reading: Google Search Central SEO Starter Guide.
Keep reading: Google Business Profile Categories: How To Choose.
Ready to see it in action?
See everything we would set up for your business. Do it yourself afterwards, or let us do it for you.
