Terms of Service

Effective Date: October 9, 2026
Last Updated: October 8, 2026

These Terms of Service ("Terms") are an agreement between you, the individual or business using our Services ("you," "Client" or "your"), and Bullish Leads ("we," "us" or "our"). By purchasing, accessing or using any of our Services, you confirm that you have read, understood and agree to these Terms and our Privacy Policy.

1. Definitions

"Bullish Leads," "we," "us" and "our" mean Bullish Leads and its affiliates. "Client," "you" and "your" mean the business or person who signs up for or uses our Services. "Services" means our websites, software, lead management platform (the "App"), phone and texting tools, marketing campaigns, SEO, advertising management and any related support. "Client Materials" means the text, photos, videos, logos, trademarks and other material you provide to us. "Client Data" means the contacts, leads, messages, call records, reviews and other records about your customers that are stored in the App for your business. "Work Product" means the websites, page designs, layouts, code, written copy, graphics, automations and other materials we create for you, other than your Client Materials.

2. Eligibility and Account

You must be at least 18 years old and able to enter into a binding contract to use the Services. You agree to give us accurate business and billing information and to keep it up to date. You are responsible for all activity under your account and for keeping your login details secure. Tell us right away if you believe your account has been accessed without permission.

3. Services

We provide the Services described in your selected plan or order. We may improve, update or change features over time. When a change materially reduces the Services you pay for, we will tell you in advance where reasonably possible. Some features rely on third-party platforms, such as Google, Meta, telephone carriers and email providers, and are subject to those providers' rules and availability.

4. Subscription Plans and Pricing

Plans, features and prices are shown on our pricing page or in your order. Monthly plans renew each month and annual plans renew each year. Setup fees, where they apply, are charged once at the start of service. Promotional prices apply only for the period stated. We may change prices with at least 30 days' notice before your next renewal.

5. Billing, Auto-Renewal, and Payment

By subscribing, you authorize us to charge your payment method for the plan price, applicable taxes and any usage charges at the start of each billing period until you cancel. Subscriptions renew automatically. You are responsible for keeping a valid payment method on file.

6. Usage-Based Charges (Rebillable Costs)

Some Services involve usage costs from third parties, such as text messages, phone calls, phone numbers, email sending and carrier fees. These usage charges are separate from your monthly plan price. Advertising budgets you approve are billed separately from our management fees.

6.1 Monthly Usage Credit

Every plan includes a $50.00 usage credit each month. The credit is applied automatically to the usage charges listed in Section 6.2. Most businesses using the Services for normal customer conversations (missed-call text back, review requests, automated follow-up and replies) stay within the credit. As an example, $50.00 covers roughly 1,400 text messages or 1,000 outbound call minutes.

The credit resets at the start of each billing period. Unused credit does not roll over, cannot be transferred and has no cash value. The local business phone number included with your plan does not count against the credit.

6.2 Usage Rates

Usage beyond your monthly credit is billed at the following rates (US and Canada):

6.3 Billing for Usage

Usage charges are first deducted from your monthly credit. Any amount above the credit is charged to your payment method on file or your account balance. Your account may be set to recharge automatically when the balance runs low. You can see your usage at any time in your account dashboard.

Bulk or promotional campaigns can use the credit quickly. Before sending a large campaign, ask us for an estimate.

Usage rates are based on the rates set by our carriers and platform providers. If those rates change, our rates may change with them. We will give you at least 30 days’ notice before a change in our usage rates applies to you.

7. No Refund Policy

Fees are non-refundable once paid, including setup fees and partially used billing periods, except where required by law or expressly stated in writing by us.

8. No Chargebacks

If you have a billing concern, contact us first at hello@bullishleads.com so we can resolve it. Filing a chargeback without first contacting us may result in suspension of your account. You remain responsible for undisputed amounts and reasonable costs of recovering unpaid fees.

9. Free Trials and Promotions

Any free trial or promotion is offered at our discretion and may have additional terms. Unless you cancel before a trial ends, your paid subscription begins automatically at the then-current price.

10. Service Delivery

We aim to launch new systems within the timeline we share during onboarding, typically 7 to 10 days after we receive the information we need. Timelines depend on you providing accurate content, approvals, access to accounts and payment on time. We do not guarantee specific rankings, lead volumes, reviews or revenue, because results depend on many factors outside our control.

11. Payment Failures and Suspension

If a payment fails, we will attempt to charge your payment method again and let you know. If payment is not received within a reasonable period, we may suspend or limit the Services until your account is brought current.

12. Cancellation

You can cancel at any time by contacting us. Cancellation takes effect at the end of your current billing period, and you keep access until then. Plans have no long-term contract unless your order says otherwise. If you want anything transferred, exported or returned when you cancel, you must request it as described in Section 17.4. Anything not requested within 30 days after the Services end is permanently deleted.

13. Intellectual Property

13.1 Our IP and Work Product

The App, our software, templates, workflows, designs and know-how, and all Work Product, are owned by Bullish Leads or our licensors. While your subscription is active and paid, we grant you a limited, non-exclusive, non-transferable right to use them for your business.

13.2 Your Materials and Data

You keep ownership of your Client Materials and Client Data. You grant us a license to use, host, copy and modify them only as needed to provide the Services. You confirm you have the rights to the Client Materials you give us.

13.3 Websites

Websites we build for you are Work Product. They are licensed to you while your subscription is active and are hosted on our platform. They are not transferred to you when the Services end unless you buy out your website under Section 17.5.

13.4 Domains and Business Listings

Domain names registered in your name, and your Google Business Profile and other business listings, belong to you. If we registered a domain or set up a listing on your behalf, we will transfer the domain to you, or make you the primary owner of the listing, if you request it as described in Section 17.4. Any unpaid domain registration costs we covered for you may apply.

13.5 Feedback

If you share suggestions or feedback, we may use them without any obligation to you.

14. Acceptable Use

You agree not to use the Services to:

• send spam, unsolicited bulk messages or messages without required consent;
• break any law or regulation, including telemarketing, privacy and consumer protection laws;
• infringe anyone's intellectual property or privacy rights;
• share content that is harmful, deceptive, defamatory, obscene or illegal;
• impersonate any person or business;
• interfere with, reverse engineer or attempt unauthorized access to the Services.

We may remove content or suspend accounts that violate these rules.

15. Client Compliance Obligations

15.1 You Are Responsible for Your Own Communications

You are responsible for the calls, texts and emails you send through the Services, including obtaining any required consent and honoring opt-out requests.

15.2 Privacy and Data Protection

You are responsible for giving your customers any required privacy notices and for having a lawful basis for the personal information you upload. Our Data Processing Addendum applies where we process personal information on your behalf.

15.3 You Indemnify Us for Your Communications

You agree to cover claims, fines and costs that arise from messages or calls you send, or content you publish, through the Services.

16. Call Recording

Some features allow calls to be recorded. Recording laws vary by state, and some require every party's consent. You are responsible for giving any required notices and obtaining consent before recording calls.

17. Term and Termination

17.1 Term

These terms apply from the day you sign up until your subscription ends.

17.2 Termination by You

You may cancel as described in Section 12.

17.3 Termination by Us

We may suspend or end the Services if you break these terms, fail to pay, or use the Services in a way that creates legal or security risk.

17.4 Effect of Termination and Transfer Requests

When the Services end, your access to the App and the features we host stops, and websites hosted on our platform are taken offline.

If you want anything transferred, exported or returned, you must request it in writing by emailing hello@bullishleads.com when you cancel, and no later than 30 days after the Services end. Your request must clearly list each item you want. You may request:

• an export of your Client Data in a standard format, such as CSV, at no charge;
• copies of the Client Materials we still hold, at no charge;
• transfer of domains and business listings as described in Section 13.4, at no charge;
• transfer (porting) of phone numbers on your account to a provider you choose, at no charge; and
• your website, under the buyout terms in Section 17.5.

We will only transfer, export or return the items listed in your request. 30 days after the Services end, we will permanently delete your account and everything in it, including Client Data, Client Materials, websites, messages and call recordings, and we may release any phone numbers and domains held in our accounts that you did not ask us to transfer. Deleted items cannot be recovered. We may keep limited records where the law requires it, such as billing records.

17.5 Website Buyout

If you want to keep your website after the Services end, include it in your transfer request under Section 17.4 and you may buy it out for a one-time website transfer fee. The fee is based on how long your subscription was active and paid, and applies to all plans:

• Within your first 12 months: $995
• Months 13 through 24: $495
• After 24 months: no transfer fee

Once any transfer fee and any balance you owe are paid, we will give you a copy of your website files or move the website to hosting you control, and you will own that copy of the website. Third-party software, themes, plugins, fonts and stock media remain subject to their own licenses, and our App does not transfer. Features that run on the App, such as forms, call tracking, missed-call text back, review requests and automations, stop working once the Services end.

18. SMS Terms (A2P 10DLC)

18.1 SMS Disclosure

Businesses sending texts through the Services must register with carriers as required and follow carrier rules.

18.2 Messaging Consent

You must have proper consent before sending marketing texts and must include clear opt-out instructions such as "Reply STOP to unsubscribe."

18.3 Message Types and Frequency

Messages may include confirmations, reminders, follow-ups, review requests and offers. Frequency varies. Message and data rates may apply.

18.4 Message Delivery

Carriers are not liable for delayed or undelivered messages, and we cannot guarantee delivery of every message.

18.5 Compliance

You agree to follow applicable laws and industry guidelines for texting. Replying STOP opts a recipient out and HELP provides assistance information.

19. Disclaimers

The Services are provided "as is" and "as available." To the fullest extent allowed by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not guarantee uninterrupted or error-free service.

20. Indemnification

You agree to defend and indemnify Bullish Leads and its team against claims, damages and costs arising from your use of the Services, your Client Materials, or your breach of these terms or the law.

21. Limitation of Liability

To the fullest extent allowed by law, Bullish Leads is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Our total liability for any claim is limited to the fees you paid us in the three months before the claim arose.

22. Dispute Resolution; Binding Arbitration; Class Action Waiver

22.1 Informal Resolution

Before starting a formal dispute, you agree to contact us at hello@bullishleads.com and try to resolve it informally for at least 30 days.

22.2 Binding Arbitration

Any dispute not resolved informally will be settled by binding individual arbitration administered by a recognized arbitration provider under its applicable rules. The arbitrator's decision is final and may be entered in any court with jurisdiction.

22.3 Class Action Waiver

You and Bullish Leads agree that disputes will be handled only on an individual basis and not as a plaintiff or class member in any class, collective or representative proceeding.

22.4 Carve-Outs

Either party may bring an individual claim in small-claims court, and either party may seek injunctive relief in court to protect intellectual property or confidential information.

22.5 30-Day Right to Opt Out

You may opt out of arbitration by emailing hello@bullishleads.com within 30 days of first accepting these Terms, stating your name, business name and that you opt out of arbitration.

23. Governing Law and Venue

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules. Subject to Section 22, any court proceedings will take place in the state or federal courts located in Texas, and both parties consent to that jurisdiction.

24. Force Majeure

We are not responsible for delays or failures caused by events beyond our reasonable control, including natural disasters, outages of carriers or platform providers, internet failures, government action, labor disputes or cyberattacks.

25. Assignment

You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition or sale of assets, or to an affiliate.

26. Notices

We may send notices to the email address on your account or through the App. You may send notices to hello@bullishleads.com. Notices are effective when sent.

27. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or in the App before they take effect. Continuing to use the Services after changes take effect means you accept them.

28. Miscellaneous

These Terms, together with your order, our Privacy Policy and our Data Processing Addendum, are the entire agreement between you and Bullish Leads. If any part is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. Headings are for convenience only.

29. Consent and Agreement

By purchasing, accessing or using the Services, or by checking the agreement box at checkout, you confirm that you have read, understood and agree to these Terms and our Privacy Policy.

30. Contact

Questions about these Terms? Email hello@bullishleads.com or call (855) 800-2441.