Bullish Leads
Internal Linking: A Simple SEO Win
Linking your pages together helps visitors and search engines. How to use internal linking to strengthen your website.
Key takeaways on internal linking
- Links help search engines discover your pages and understand how they relate.
- Your homepage and popular blog posts can pass visitors and authority to important service pages.
- Link text should describe the page it points to.
- Link blog posts to relevant services and related articles.
- Check for links that point to deleted or moved pages and update them.
- A few relevant links per page are more helpful than dozens.
Internal linking means linking from one page on your website to another. It is one of the simplest SEO improvements you can make, and it helps visitors find what they need.
Why internal links matter
Links help search engines discover your pages and understand how they relate. They also guide visitors toward services and contact pages.
Link from high-traffic pages
Your homepage and popular blog posts can pass visitors and authority to important service pages.
Use descriptive link text
Link text should describe the page it points to.
- Use service names instead of click here.
- Keep link text natural.
- Avoid linking the same words everywhere.
Connect related content
Link blog posts to relevant services and related articles.
Fix broken links
Check for links that point to deleted or moved pages and update them.
Do not overdo it
A few relevant links per page are more helpful than dozens.
Internal linking FAQs
What is internal linking?
Linking between pages on your own website.
How many internal links should a page have?
Enough to guide visitors to related pages without clutter.
Do internal links help SEO?
Yes. They help search engines find and understand your pages.
What is anchor text?
The clickable words of a link.
How Bullish Leads helps with internal linking
Getting internal linking right takes steady effort, and that effort is easy to drop when the schedule fills up. Bullish Leads sets up the systems behind it, including Google-Ready Website, so the routine work happens automatically every time. You stay focused on doing great work for customers while the follow-up, reminders and reporting run in the background.
Want to see how this would work for your business? Book Call and we will walk you through it. There are no long-term contracts, and we will tell you honestly if we are not the right fit.
Further reading: Google Search Central SEO Starter Guide.
Keep reading: What Every Small Business Homepage Needs.
Ready to see it in action?
See everything we would set up for your business. Do it yourself afterwards, or let us do it for you.
