Bullish Leads
Keyword Research For Small Businesses
Keyword research shows you exactly what customers search for. A simple process small businesses can follow.
Key takeaways on keyword research
- List every service you offer and the problems it solves.
- Customers often use different words than you do.
- Several free sources reveal real searches.
- Prioritize keywords that show someone is ready to act, such as near me, cost or service plus location.
- Group similar searches together and target each group with one page.
- Search habits change.
Keyword research is the process of finding the words customers type into Google when they need what you offer. It guides your website, blog and ads so you focus on searches that bring in customers.
Start with your services
List every service you offer and the problems it solves. These are your starting keywords.
Think like a customer
Customers often use different words than you do. Listen to how they describe their needs on the phone.
Use free tools
Several free sources reveal real searches.
- Google autocomplete suggestions.
- People also ask questions.
- Google Search Console reports.
Look for intent
Prioritize keywords that show someone is ready to act, such as near me, cost or service plus location.
Group related keywords
Group similar searches together and target each group with one page.
Review regularly
Search habits change. Revisit your keyword list every few months.
Keyword research FAQs
What is keyword research?
Finding the words customers use to search for your services.
Do I need paid tools?
Free tools are enough to start.
How many keywords should a page target?
One main topic with a few related variations.
What are local keywords?
Searches that include a location or near me.
How Bullish Leads helps with keyword research
Getting keyword research right takes steady effort, and that effort is easy to drop when the schedule fills up. Bullish Leads sets up the systems behind it, including Google-Ready Website, so the routine work happens automatically every time. You stay focused on doing great work for customers while the follow-up, reminders and reporting run in the background.
Want to see how this would work for your business? Book Call and we will walk you through it. There are no long-term contracts, and we will tell you honestly if we are not the right fit.
Further reading: Google Search Central SEO Starter Guide.
Keep reading: Is Your Website Mobile Friendly? A Quick Checklist.
Ready to see it in action?
See everything we would set up for your business. Do it yourself afterwards, or let us do it for you.
