Bullish Leads
How To Write Page Titles And Meta Descriptions
Your title and description are your ad in Google search. How to write them so more people click.
Key takeaways on meta descriptions
- The title is the blue headline in search results.
- Include your main keyword near the start and keep titles to around 60 characters so they are not cut off.
- Descriptions should explain the benefit and encourage the click.
- Each page needs its own title and description.
- Descriptions should accurately describe what visitors will find.
- Use Search Console to find pages with many impressions but few clicks and improve their titles and descriptions.
Your page title and meta description are the first things people see in Google search results. Writing them well can increase clicks without improving your rankings at all.
What they are
The title is the blue headline in search results. The meta description is the short summary underneath.
Write clear titles
Include your main keyword near the start and keep titles to around 60 characters so they are not cut off.
Write persuasive descriptions
Descriptions should explain the benefit and encourage the click.
- Keep them around 150 to 160 characters.
- Include the main keyword naturally.
- Add a clear reason to click.
Make every page unique
Each page needs its own title and description. Duplicates confuse both searchers and search engines.
Match the page content
Descriptions should accurately describe what visitors will find.
Test and improve
Use Search Console to find pages with many impressions but few clicks and improve their titles and descriptions.
Meta descriptions FAQs
Do meta descriptions affect rankings?
Not directly, but they influence clicks.
How long should a title be?
Around 60 characters or fewer.
Does Google always use my description?
Not always. Google may rewrite it based on the search.
Should every page have a description?
Yes, each page should have a unique one.
How Bullish Leads helps with meta descriptions
Getting meta descriptions right takes steady effort, and that effort is easy to drop when the schedule fills up. Bullish Leads sets up the systems behind it, including Google-Ready Website, Auto Text Back and 5-Star Review Engine, so the routine work happens automatically every time. You stay focused on doing great work for customers while the follow-up, reminders and reporting run in the background.
Want to see how this would work for your business? Book Call and we will walk you through it. There are no long-term contracts, and we will tell you honestly if we are not the right fit.
Further reading: Google Search Central SEO Starter Guide.
Keep reading: Website Security Basics Every Small Business Needs.
Ready to see it in action?
See everything we would set up for your business. Do it yourself afterwards, or let us do it for you.
